E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the framework in Google's Search Quality Rater Guidelines for judging content quality, with trust as the most important member. It is not a direct ranking factor or a score; rater assessments calibrate Google's systems instead. It weighs heaviest on money-or-health topics. Practical signals: named credentialed authors, demonstrated first-hand experience, accurate sourcing, and current information.