Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the practice of increasing how often AI engines like ChatGPT, Perplexity, Gemini, and Claude mention and cite a brand in their answers. The term comes from a 2024 Princeton study (KDD) that tested nine tactics across 10,000 queries: adding statistics, quotations, and cited sources raised visibility up to 40%, while keyword stuffing did nothing. GEO complements classic SEO; it does not replace it.